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Improved Location Review Pages

Whether it is a free or paid account, every business benefits from our investment in advanced technologies, as well as our ongoing efforts to safeguard the platform and protect our users. Businesses can learn and improve by accessing our basic services for free, including the ability to read, respond, invite, and report reviews. We continuously invest in our platform’s privacy and security, and innovate to protect our users. All submitted reviews are checked by automated fake review detection systems.

AI Search Market Insights & Query Data

We work hard to ensure the integrity of our reviews and take a responsible approach to technology. This is why reviews can be written at any time, about genuine experiences, and not just for purchases. Businesses can engage meaningfully with feedback, but they can never pay to remove reviews. Everyone can share their experiences on Trustpilot whenever they choose.

#set %SAVE_PLACE% = { ôàéë | íåñêîëüêî ôàéëîâ }

In March 2026, the Italian Competition Authority fined Trustpilot $4.6 million for misleading customers regarding how its services worked and failing to verify review authenticity. By 2024, Trustpilot removed 4.5 million fake reviews, with 90% of the fake reviews automatically taken down by AI tools. Additionally, 469,000 companies reported fake reviews, and around 90,000 fake reviews were removed by consumers. Of these, 1.5 million were deleted with fraud protection software and 600,000 were removed manually. In February 2020, the BBC reported that Trustpilot had removed at least 2.2 million fake reviews. In the same year, the company was named Danish Startup of the Year at Next Web’s European Startup Awards.